Your logo appears on a shopfront, an invoice, a phone screen and a uniform. If it only looks good in one of those places, it is not doing its job.
Five questions we ask
- Is it simple enough to recognise in a second?
- Does it still work in one colour and at a small size?
- Does it suit your customers and your sector?
- Will it still feel right in ten years?
- Is it distinct from your competitors?
More than a logo
A logo is only the start of a visual identity. Colours, typography and layout rules are what keep your brand consistent across stationery, social media, signage and packaging. Brand guidelines turn a good logo into a system your whole team can use.